Social Media Setbacks: The Rise and Fail of Fashion PR

                                                           (Image courtesy of Flickr)

Last month I introduced how PR practice has embraced the emergence of social media in the changing public relations landscape.

Then we discussed the various PR 2.0 strategies practitioners have undertaken in the fashion ‘webscape’ to successfully build relationships with their stakeholders using social media (refresh your memory here).

Finally, on the flipside – we look at ‘how it can all go wrong’, the difficulties and downsides to using social media, like these 7 pitfalls.

Social media is a double edged sword. Its participatory, transparent and potentially viral nature means that publics are given an all-access pass into a company’s inner sanctum – be it the good, the bad or the ugly. If you want to play the social media game, you play by its rules. A lack of PR 2.0 knowledge can result in companies experiencing a ‘PR fail’.

Let’s look at some case studies and take a leaf out of their [Face]book…