Goldmine or Minefield?

Public relations is a fast-paced, constantly evolving field. Social media has revolutionized the public public relations landscape, necessitating new campaigns, faster responses and timely crisis management.

In my first blog post I visited the Ice Bucket Challenge and the positive reaction and affirmation that spread via social media making the campaign a viral sensation.

In my second blog post, I explored Bud Lights use of social media in their ‘Up for Whatever’ campaign and the benefits that this brings to their public relation campaign.

Not all social media is positive however with social media also proving to be a minefield for public relations in some instances.


Image source: Flickr-Creative Commons, Tim Rlch and Lesley Katon, 

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The Rise of Mobile 2.0: Keep it Snappy on Social Media

Image source: Flikr Creative Commons

Image source: Flikr Creative Commons

The 5pm peak hour trains departing from Flinders Street Station all have something in common. Can you guess what? Passengers are consumed with their mobile phones. The window scenery blurs as fingers skilfully scroll through the daily news feed of social media platforms. Continue reading

Crash Communication 2.0

Image Source: Day Donaldson: Flickr Creative Commons.

Image Source: Day Donaldson: Flickr Creative Commons.

MH370.  MH17. GE222 . AH5017. QZ8501. 4U9525.  

Two years ago this string of digits and numbers would have elicited blank stares. This would have seemed a complex riddle. Now we know this is a sequence of flight numbers representative of 869 lives fallen prey to an aviation freak show.  

There was no time for Airliners to gape in horror. Concerned parties needed to be addressed -immediately – in person and online. The only way to communicate compassion was by immediate action.

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Treat them like your boyfriend/girlfriend, with patience and .. what else?


image from Flickr, by Rymer Bruining on December 26, 2014

Well.. I have an idea popping up on my mind. With various social media platforms, we nowadays have been so used to seeing couples sharing stuffs about their relationship online. Saying ‘PR is all about relationship’ in the last blog post, I’ve been thinking.. what if to say all relationships do need PR? Continue reading

We Eat With Our Eyes: How To Feed Your Publics Visual Appetite

Let’s face it, our publics have become skilled at scrolling the mouse even faster down a webpage and unrelentingly pressing the lock screen on their iPhones when they grow bored. If you haven’t read my last blog, we all nodded our heads toward social media’s video centric focus. Be alert though, because this only means that there’s even more content out there in the social media wilderness to compete with.

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