Living in the reality which web 2.0 – internet and social media – have been part of our daily life. For PR people, we have to transmit the way we manage relationships from PR 1.0 to PR 2.0. In previous blog posts, we’ve seen how social media can help us to better handling stakeholder relationships with SMART approach. We’ve learnt to prevent from social media crises (the intimate one as an example) by being nice to stakeholders, being honest, and listen to their needs. Continue reading
In an online world where everyone’s a critic, strategic management of your reputation is imperative.
The world of social media is entirely public, where posts and tweets can be viewed a hundred times over from all corners on this Earth. The more popular a post, the more reach it will receive in the world. Which is great!… But not when your post is gaining less than favourable popularity! Social media is much like a double edged sword. Continue reading
My first blog post (click if you missed it!) introduced how social media has rapidly spread throughout the globe and has become a successful tool for PR practitioners to engage and expose information to publics and stakeholders through two-way communication.
Whilst easy to set up and use, effectively utilising social media is hard to master. We have seen time and again the ‘noobs’ of social media post something that is a complete ‘fail’. Some of these ‘fails’ are by huge companies like McDonald’s. I mean seriously, you would think they would be the ones that have mastered the art of social media, but it just goes to shows how fragile social media is.
To help you all out, i have created a list of 8 simple tips to help you become smarter about utilising social media to build strong relationships with publics and stakeholders!
1. Know your platforms!
Know the differences between Twitter, Instagram, Facebook, and all these platforms you use. Did you know that there’s a word limit on a ‘tweet’? That you can change your settings to private or public on Instagram? Research your platforms and work out what’s best for you!
2. Be Human!
Understand that social media is there to help build relationships, not to flood with commercial content. Send a tweet asking how everybody’s day went, or share a photo of yourself with your dog. Personalise your content and be casual! Check this example out!
3. Respond Quickly!
Social media is considered to be in real-time, no one want’s to be left waiting. Getting onto questions, comments and engaging in discussions quickly is only beneficial to you. However, whilst keeping consistency with your responses make sure you’re not just ‘copy and pasting’ responses, keep it personalised!
4. Be transparent.
To be trusted you need to be transparent and honest with publics and stakeholders. Gaining trust will allow you to expose you and your brand further, see this blog post on how transparency is so important!
5. Don’t be a ‘one trick pony’!
Make sure you post a variety of content throughout your social media platforms. If you keep posting the same content, you will be seen as boring and users will be less likely to keep engaging with you and may even unfollow/unlike you.
6. Know your team!
Make sure you select a small team whom you trust with authority over your social media accounts. Have a meeting with them once a week to help answer questions they may have or put forward ideas before they follow through with them.
7. Have a strategy!
Create some key points for your team to follow when posting and make sure you are prepared for anything! You might want to: create a list of FAQ’s, allocate a schedule for posting content for each platform and/or set up a folder of business related information, photos, videos for easy access to share at the time of need. Being prepared and having guidelines will help reduce confusion within your team, create consistency and will reduce the risk of a ‘fail’!
8. Dont Cheat!
The option to buy fake accounts to follow, like, comment, or to do whatever is needed is a big no, no. Whilst it may seem like an easy, convenient way to help grow your brand, it simply will just damage your reputation and integrity in the long run. These accounts wont engage with you, they will just sit as a number until you get found out, and when you do, how will you deal with the backlash?
Are PR Practitioners the Shakespeares of Cyberspace?
Digital media has revolutionised the media landscape: from where details once lay within the crisp edges of the daily newspaper, to an environment where information is transmitted through the air. Publics consume and circulate it daily.
Social media has become apart of our everyday life. For most, it is daily ritual that we check our Facebook, Snapchat, Twitter, Youtube… and the list goes on!
As you’re reading this you probably have a tab with Facebook or YouTube open. It is the convenience and accessibility of these platforms that keeps us checking in on them day in, day out. Just pull out the smart phone and tap away!
This proliferation of social media has encouraged Public Relation practitioners (PRP’s) to adapt and take on new ways of communicating. They have realised that social media can generate a huge amount of exposure, deliver quick messages and allows opportunity to engage and interact with publics.
Have you watched the latest edition of Jimmy Kimmel’s Mean Tweets series?
The show used Twitter as its main social media platform in engaging and interacting with its audience. By using Twitter to promote the hashtag #MeanTweets, it created a space for ‘tweeps’ to voice opinions, re-tweet, share relevant links and discuss their favourite edition of the series for example.
These spaces created by social media platforms, allows PRP’s to utilise two-way communication to help create and maintain relations between clients and their publics. A sense of community and personal involvement can be established, which is important in creating a strong and maintained relationship.