Living in the reality which web 2.0 – internet and social media – have been part of our daily life. For PR people, we have to transmit the way we manage relationships from PR 1.0 to PR 2.0. In previous blog posts, we’ve seen how social media can help us to better handling stakeholder relationships with SMART approach. We’ve learnt to prevent from social media crises (the intimate one as an example) by being nice to stakeholders, being honest, and listen to their needs. Continue reading
Social media provides businesses a way present themselves as a social presence. This changes the way public relations practitioners engage with their public’s. bringing information to the personal level.
Gruing identifies four models of public relations. The most interactive model was the 2 way symmetrical. Practitioners give information and receive feedback. Schwerdtferger is a social media commentator and he says social media is a three way communication device. This is displayed by Public Relations Practitioner delivering a message, responding to feedback. The third tier is consumers meet and discuss their experiences with each other.
Kaplan and Haenlein 2010 suggest five ways to maximise the social media to your advantage. Choose or create a social media platform that suits your business. Create a social media policy including a plan to integrate social media regularly into the way you communicate with your public. Each platform has it’s own nuances and preferences, to be effective it’s best to know these. Ensure users can access the conversation from all devices.
Social media gives businesses the opportunity to relate on a social level with it’s public, and receive greater feedback as well, as see how the public discuss it.
Long lost are the days in which people caught up for lunch; and did just that. In today’s society, a lunch date includes a visual photo diary via instagram, ‘selfies’, or a status update via Twitter,Facebook and other social platforms.
We are all becoming digitally inclined and addicted to the social media revolution; it has become second nature. The ramifications of such a global online network now means that people in our lives (friends, family and organisations) who want to gain our attention need to do so, digitally.
Similar to how we portray our own lives on our Facebook profiles, public relations professionals now have the opportunity to utilise social media platforms to persuade and disseminate two-way conversational content about their clients to their publics; allowing consumers to positively or negatively engage via commenting, liking, sharing and rating.
With the use of social media, we as consumers are now empowered; we have a voice, and a very powerful voice it is. We have become influential; what we do or say on social media has the ability to generate conversation amongst a global audience 24/7 and PR professionals need in.
The social media revolution has created channels for PR professionals to disperse two-way creative content, collaborate with bloggers, generate third party validation of clients products or services and create a global voice, image and personality for their clients online. All of these social-sphere activities endeavour to further enhance positive relationships with the organisation and their publics.
To finish – an interesting video which displays the unique power of social media.
An article by Marketing and Communications student, Shelby Redmond Image via Creative Commons, JasonHowie’s Flickr photostream.