Yet, one thing we can be certain of. Selfish good deeds do exist. Even narcissistic individuals can be driven to do good. The clincher? Social media may rev up the process. Continue reading
MH370. MH17. GE222 . AH5017. QZ8501. 4U9525.
Two years ago this string of digits and numbers would have elicited blank stares. This would have seemed a complex riddle. Now we know this is a sequence of flight numbers representative of 869 lives fallen prey to an aviation freak show.
There was no time for Airliners to gape in horror. Concerned parties needed to be addressed -immediately – in person and online. The only way to communicate compassion was by immediate action.
April of 2014. 200 Nigerian schoolgirls are tragically kidnapped by Boko Haram . The #BringBackOurGirls campaign is born. An image of a sober faced Michelle Obama holding up a “#BringBackOurGirls” placard becomes iconic. Washington Times describes Obama’s picture as the catalyst for transforming a trending hashtag into a “social-media supernova.”
In my previous post I utilised the analogy of a social media masquerade ball to demonstrate how transparency and authenticity are essential components of any online public relations strategy. In fact transparency and authenticity are the foundation to becoming a captivating online presence whom your key publics seek to befriend. Continue reading
Welcome to the social media masquerade ball. A sea of acquaintances mingle. Conversation is rampant. People share their views and likes. Yet whilst words appear to flow in an impromptu fashion, they are carefully created discourses. Almost as carefully orchestrated as the elaborate clothing and masks in which their speakers cloaked themselves in.