Another SMART with social media crisis

Living in the reality which web 2.0 – internet and social media – have been part of our daily life. For PR people, we have to transmit the way we manage relationships from PR 1.0 to PR 2.0. In previous blog posts, we’ve seen how social media can help us to better handling stakeholder relationships with SMART approach. We’ve learnt to prevent from social media crises (the intimate one as an example) by being nice to stakeholders, being honest, and listen to their needs. Continue reading


Treat them like your boyfriend/girlfriend, with patience and .. what else?


image from Flickr, by Rymer Bruining on December 26, 2014

Well.. I have an idea popping up on my mind. With various social media platforms, we nowadays have been so used to seeing couples sharing stuffs about their relationship online. Saying ‘PR is all about relationship’ in the last blog post, I’ve been thinking.. what if to say all relationships do need PR? Continue reading

PR newbies: Be a SMARTie.


image from Flickr, by Peter Kirkeskov Rasmussen on Sep 15, 2014.

‘PR is all about relationships’ – I reckon nobody will object this (If you do, I would love to hear your opinions). PR people have a role as the bridge. By building and maintaining good relationships with the publics and stakeholders, we help all parties to better communicate with ourselves and all each other. And YES, social media (as web 2.0) is a SMART and easy way to do so. Let’s see how! Continue reading