Time to brush up on your storytelling capabilities!
Stay with me.
In my last two posts, about Public Relations’ use of social media, I have described all the known social media platforms that have been around for years if not longer.
We see every day the product of Public Relations using Facebook and Twitter to advertise their client’s brand/company, Instagram and Pinterest to create a visual story or personality for the public to better understand the company and even blogs briefly backing the company on one of their products or upcoming events.
Still with me?
That’s why this week I struggled to come up with a concept for a blog post because it’s all been done before. So I dove deep into the internet to discover what is currently trending for Public Relations and social media, other than the usual suspects.
This is where I found ‘Storytelling’.
PR professionals on a day to day basis are discovering, developing, pitching and following stories. Research even explains why this strategy is important.
Leo Widrich’s post on Buffer describes the process as when we are told a story not only does the information hit the part of the brain where we decode words into meaning, it also activates “any other area in our brain that we would use when experiencing the events of the story are too” – Leo Widrich, The Science of Storytelling: What Listening to a Story Does to Our Brains.
This research is the reason ‘Storytelling’ is developing further into a whole book rather than just a page!
Rather than to continually provide the regular short blog post, sites like Medium and Ghost allow Public Relations Professionals to provide a thorough story about their company/client. This retains the public’s attention longer by allowing the reader to read through history and detailed chapters as well as offering a long term and transparent relationship with the company/client.
And isn’t that the whole point of Public Relations, to better the client’s relationship with their public/s?
So remember, you are a storyteller and your client’s public wants to hear the deeply descriptive story of how they came to be and what has happened since then.
Make sure to NOT use dot points and brief explanations, instead provide your public with storytelling that can light up all parts of their brain as though they are there and experiencing it themselves.
So, tell me a story.