Let’s ‘Pin in’ for the Underdog!

We’ve all heard of Facebook, Twitter, and Instagram campaigns taking the limelight in Public Relations. I mean, the statistics speak for themselves:

Facebook:           1.42 Billion users

Twtter:                288 Million monthly active users

Instagram:          300 Million monthly users

But are the options only limited to these leading social networks? What about the underrated social media networks like Pinterest?

Well readers, I’m glad you asked!

Pinterest, for those of you who haven’t dabbled in other social networks, is a growing image based social network, where you are able to search for other pins that users have pinned that you like and pin these pins to one of your own pin boards. Sounds like a lot of pinning, which is half the fun!
The whole point of Pinterest is to pin your interests (get it?), whether you’re looking for inspiration for a new hairdo, craft ideas, or further exploring your hobbies.

Right now you’re probably thinking, “If Pinterest is underrated, then why would we want to use it for a social media campaign?”

Although Facebook, Twitter, and Instagram amongst others are evidently more popular than Pinterest, this social network has a few tricks up its sleeve.
In fact, Pinterest being an image based social network (along with Instagram) makes for a lasting impression because sight is our strongest sense as humans. So, whilst users are being bombarded by mostly text related campaigns, Pinterest is providing their users with image based campaigns that they can ‘Pin it’ and save for later.
This underdog social network also has growing statistics of its own. Digital analytics suggest that Pinterest will continue to grow to over 47 million users in 2015.

Let’s take a look at Ben & Jerry’s ongoing Pinterest Public Relations campaign:

Fan with Ben & Jerry's Chubby Hubby Ice Cream

Fan with Ben & Jerry’s Chubby Hubby Ice Cream

Ben & Jerry’s are using Pinterest in order for their public to ‘get to know’ the company. The page holds boards that inform their public about the history of the company, the people behind the ice cream and the inner workings of the factory and ice creamery. There is even a board dedicated to Ben & Jerry’s fans who are able to upload there pictures of themselves enjoying the yummy goodness of Ben & Jerry’s ice cream.
The page now has 2,119+ likes and 6,415+ followers.

The aim of this blog post was to show you guys that there are plenty of social networks to use for Public Relations campaigns, not just the big dogs but the underdogs as well.



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