Social media has changed everything.
That’s a grand claim but think about it for a moment. How many accounts do you have with Facebook, Twitter, Instagram, Tumblr, Youtube, Pintrest etc? How many times a day do you stop to look at your phone to see who’s eating what, watching what, drinking what, dating who and complaining about something that’s annoyed you? Social media is used for everything from finding somewhere to eat to bringing down regimes and coordinating civil revolution.
Public relations practitioners have recognised this shift and acted accordingly. Companies are now using their own accounts on sites such as Facebook, Twitter and Instagram to not only advertise their products but interact on a one to one level with customers. Is your train running late? Tweet to @metrotrains and a person on the other end will reply to let you know what’s going on. After some cheap flights? Keep an eye out for one of the many Facebook promoted sales by companies like Jetstar and Flight Centre.
This isn’t something thats happening, it’s already happened and people all over the world are finding the best ways the utilise it.