‘24/7’: The influence social media has on the modern day PR practitioner

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I think it’s fair to say that the wide spread use of social media has altered the way in which we communicate and interact with each other. We as online users can have access to a plethora of information at the click of a button, anytime, anywhere. Our online interaction is 24/7. This constant desire for the latest updates has also altered that way in which PR practitioners interact and connect with the public and their stakeholders.

Thanks to web 2.0, we now can have an influence over the type of information made available online.  PR practitioners now more than ever have to be more accountable and transparent. Traditional PR method, of the practitioner having complete control is phasing out, its all about two-way communication, letting the people have their say.

You only have to look at the current Oscar Pistorius case, to see just how much of an influence social media has had on the daily task of PR practitioners. Pistorius’ PR team has launched their own tweeter account to keep his 38.5 thousand followers up to date during his trail. Gone are the days of the occasional media release, in order to satisfy the needs of their stakeholders and publics, PR practitioners have to ensure they are constantly updating and informing, sparking conversation.

To ensure they keep you in the loop, 24/7.

 

Image Source: Lara Galloway

 

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