To Tweet or not to Tweet: that is the question.

A few of my close friends Source: Personal image

A few of my close friends Source: Personal image

I have a pretty solid relationship with my iPhone; he provides me with the comfort of knowledge, communication and entertainment at my fingertips, and I in turn, whisper sweet nothings in his ear…

My dependence on my smart phone, however, like so many others around me, has filled me with fear.

FOMO is affecting a generation – for me it means trawling through the Twittersphere at 3am and #hashtaging my way through Instagram on my lunch break. For others, it can mean risking their lives, their eyes fixated on their phones as they drive or cross the road.

The emergence of social media has changed the way we all interact and run our lives. Relationships can be built and grown, global boundaries broken, and conversation broadened from the norm, to the obscure.

Social media, however, can also provide a very public forum for expressing disappointment and anger, all at the touch of a button.

PR relationships with publics and stakeholders have been reinvented because of social media. No longer can companies hide behind a simple one-way transmission model. No longer can they push their message across, ignore their publics, and be 100% in control.

The drastic change from Web 1.0 to Web 2.0 is the instigator of a rebirth of the PR industry. PR must now delve into the two-way communication model of communication, which both intrigues and scares them.

So, I ask you this:

What is the bigger risk:

Engaging with publics on social media, or forfeiting an entire way of connecting with your publics?



Lena Andersen – Media and Communications, Public Relations and Marketing student. Monash University.


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