You don’t have to be Einstein to realise that over the past 20 or so years, the evolution of the World Wide Web has been astronomical to say the least. What was once a matrix of information that only IT graduates could decipher; is now so readily available and user friendly, that not having an internet connection feels like an apocalyptic disaster of epic proportions!
The Public Relations field has been swept up in the continuously expanding Web 2.0 craze of two-way social media outlets and the opportunities presented only enhance the capabilities of PR practitioners. The ability to build new brand awareness, reach larger publics and create stronger relationships with stakeholders are incomparable to the one-way communication of Web 1.0 and the humble press release of yesteryear.
Statistics show that in 2012, there were 1.4 billion Facebook users; 2.9 billion hours spent on YouTube per month and on average 190 million Tweets made per day. Those in PR are realising just how valuable the blogging, uploading, tweeting and liking social media obsession really is to the industry. The benefits are evident with not only the growing customer satisfaction but with the ease, generally inexpensive and extensive ability to reach people all over the world, making social media a force to be reckoned with for the future of PR.
Image courtesy of Jason Howie- http://www.flickr.com/photos/40493340@N00/8583949219/in/photolist-e5wZ3t-9iAVoa-9iAVf2-9iE2S7-9iAUmz-9iAUY2-9iATHv-9iE4od-9iAWvP-9iE2eb-9iAUEF-9iE4fm-9iE3uw-9iE47b-9iAVYr-9iAWCB-9iAV6R-eqDVu5-eqDUaG-epHEPp-epHF6z-epHEE2-epHEAt-eqDUXq-eqDUAA-9gXesF-9yQUDS-8nmkDA-ecrEfH-9iE4P7-9yQPSh-8d9dGt-8onC9R-8gq4SS-eqDVTh-9iATSR-9iAU3F-9iAVN2-8az8WH